Being relevant in the new age

Meet Alan Fletcher, graphic designer extraordinaire. Here's how he remained relevant by staying irrelevant:

"Graphic designers don’t find solutions by manipulating materials, not since the computer replaced their drawing boards, set squares, ruling pens, compasses, and all their old paraphernalia. But Fletcher, notably after leaving the design group Pentagram which he helped to found in 1972, stayed with the physical rather than the digital. He said that the drawings he made for a paper manufacturer’s promotional booklet used “dip pens, rollerballs, ballpoints, fibre-tips, soft pencils and hard leads. Coarse cartridge, smooth cold press, handmade papers, laid and wove stock, blotting paper”. His other tools were brush and ink, scissors and coloured paper, for text as well as images. Scratchy pen lettering, complete with blots, became a recognisable Fletcher idiom."

The logo of the news service Reuters, designed in 1967, in use until 1996.

Poster of the Best of British Authors (1980).

“There really is no such thing as art. There are only artists.”
opening words of Ernst Gombrich’s The Story of Art,
first published by Phaidon in 1949.

Self Portrait
as “an international safecracker
wishing to protect his identity,”

All of the above information is obtained from domusweb, internet home of the premier architecture magazine from Italy, Domus. You may have to join (it's free) to access the full article. *sorry*